Campaign+For+Real+Beauty

DOVE Campaign For Real Beauty

Did You Know?

 * Only 2% of women around the world describe themselves as beautiful.
 * 81% of women in the United States strongly agree that "the media and advertising set an unrealistic standard of beauty that women can't ever achieve."

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The DOVE Campaign for Real Beauty is a global effort launched in 2004 to serve as a starting point to widen the defintion of beauty. The DOVE mission is to make more women feel beautiful inside and out and to get rid of the sterotypes that thin is the only type of beauty. To do this DOVE will use real women of various shapes, sizes and ages in their commercials, not professional models. =====

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The DOVE Campaign for Real Beauty is currently focused on how girls are thrown images of unrealistic beauty and terrible messages that influence a person's self esteem. The DOVE Campaign is helping to educate girls all around the globe about what is real and what is Hollywood "magic". The Campaign was first started to help girls realize what they see on the silver screen and magazines represent an unrealistic beauty. =====

       